Music and Cyberculture

Cyberculture and Music
What is cyberculture
– To explore the relationship between music and cyberculture I have broken down the meaning of cyberculture. Culture inhibits values of the ideas, customs and social behavior of particular people or society.
Cyberculture, however, is a globalized phenomenon created through the use of technology and the online world.

Pierre Levy (2001) mentions that cyberspace is the result of an international movement of young people eager to experiment collectively with forms of communication other than those provided by traditional media. The qualitative changes in the ecology if signs, the unfamiliar environment that results from the extension of networks throughout social and cultural life.
For my research project, I want to explore how our real world identity and our online user experience/account are intertwined.
Over recent decades technology has changed and adapted music to help tailor it to the individual. Not only has it changed the way in which we listen to music, but further, changed its formation. For example, the first electronic keyboards aimed to re-create a piano’s acoustic properties by amassing sets of rules about the physics of keys, hammers, and strings. The result sounded like a synthesizer. Now DJs and musicians sample and morph recorded sounds of actual instruments (Sterne,2006)

Cyberspace storing these sounds has allowed for musicians to share and reproduce new audio content. Today there are sites such as Soundcloud where artists share their work online with other SoundCloud users. Statistics show the popularity of the network with over 175 million monthly users, and in 2016 there were over 125 million tracks on the site. Similarly to Pierre’s ideas, SoundCloud is an interactive site that allows for people to experiment with new technology and communicate sounds and create an online sharing environment.

Exploring how technology has changed the way in which we listen to music.
The first digital storage medium for music, adopted by consumers was the compact disk. However, the cd is rarely discussed in the histories of cyberculture as many debated that it was static media and unlike computers or networks

If Animals Could Talk

 

“Baaa”

There is no clear human understanding of what animals are trying to communicate to us. Just like when meeting another person from a foreign country, unless we speak their language it is difficult for us to know what they are trying to say. For this reason there is often much debate over what is believed to be best for animals because it is often largely based on individual interpretations. The way in which media represents animals is significantly important as they are speaking for organisms who can’t effectively communicate to a mass audience themselves.  It is essential that what is being said must be accurate and that what the media is trying to convey is the correct message or other wise it could be more detrimental than beneficial for the animals wellbeing.

PETA (People for the Ethical Treatment of Animals)  are animal activists who carry out protests and campaigns to create awareness and movements for what they believe is best for animals. However there is large controversy that speculates around the activist group, as many people do not believe their campaigns are the most appropriate/accurate way to speak up for animal rights. A significant proportion of the people who disagree with the organisation are people who work closely with animals such as farmers or even the RSPCA. The way in which PETA have conducted some of their campaigns has led to questioning of their credibility. To put the issue into perspective PETA has a considerable amount of power with media exposure and can heavily influence the views of those who have little contact with animals as they are the majority of what they see. Who and what is the right voice to speak for animals?  There is the possibility that farmers are in the right and do not have the exposure and ability to reach and inform as large as an audience as PETA.

PETA’s campaigns generally use shock advocacy to try to capture attention and create activism amongst the public. Research has shown that PETA’s  use of scare tactics intensifies negatives perceptions towards the agriculture industry (Scudder and Bischop Mills, 2009). This evidence suggests that PETA is affective in conveying the message across and creating a reaction. A recent campaign created by PETA used shock tactics to portray the message.

 

Humanising techniques have also been used to  create empathy for the sheep that has been “beaten and bruised’ during shearing. The video uses the model Joanna Kruper  to represent the lamb as she is heavily covered in make up to display the cuts and wounds that the animal has endured during shearing. She creates the idea that shearing is the same as a woman being physically abused and the only difference is she has the ability to ask and get help. By using shock tactics PETA often exaggerate ideas and truths which can easily mislead  viewer perceptions. The message the video is trying to convey is that sheep are shorn for profit and are treated violently in the process. Footage of an animal being beaten by a Shearer is shown in the ad, the CEO of the New South Wales RSPCA criticised PETA for releasing the video without informing them.  (Brown, 2014)

“Potentially, hanging on to that footage for longer than they had to may well have jeopardised the welfare of other animals.” NSW RSPCA CEO Steve Coleman

This is not the only negative response the ad received as experienced farmers and shearers have argued that shearing isn’t performed for commercial advantages though infact for the benefit of the animal itself.

“It is cruel and inhumane not to relieve them of their wool annually.  In some states, it’s the law that fiber animals must be shorn at least once annually.”(Why shear at all? | Shroeder Shearing, 2015) 

A knowedgable farmer has created an article called “Why Shear at all” (2015) in response to the PETA videos. Through his experience he has seen some horrific cases of sheep being neglected and not being shorn for years.

“I often find heat rashes because the fiber has felted on top, creating a seal and holding in the heat, effectively cooking the skin underneath.”

(Why shear at all? | Shroeder Shearing, 2015) 

Highlighting just one of the consequences of not shearing sheep, some of the others are for mobility, to avoid heat stress and for hygeine reasons to help prevent getting flyblown (Why should we shear sheep, 2016).   The RSPCA website states that the cuts sheep endure are from sheep that move and struggle during the process or from wrinkled skin, shearers deal with injuries by numbing the pain with sprays and by sewing up deep wounds if they occur.

If PETA are affective with their goal, they may reduce the amount of wool sales and also try to stop shearing all together. By doing this they are prohibiting sheep from gaining their basic right to be shorn. It is important that we listen to the right voice and aren’t influenced by big voices in the media.

 

Brown, E., 2014. RSPCA says PETA is not ‘fair dinkum’. [online] ABC Rural. Available at: <http://www.abc.net.au/news/2014-07-17/rspca-on-peta/5603440&gt; [Accessed 2 Apr. 2016].

Scudder, J. and Bischop Mills, C., 2009. The credibility of shock advocacy: Animal rights attack messages. Public Relations Review, (35), pp.162-164.

Anon, 2015. Why shear at all? | Shroeder Shearing. [online] Shroedershearing.com. Available at: <http://shroedershearing.com/why-shear-at-all/&gt; [Accessed 1 Apr. 2016].

Anon, 2016. Why should we shear sheep. [online] Ag.ansc.purdue.edu. Available at: <http://ag.ansc.purdue.edu/sheep/ansc442/semprojs/2002/wool/why_shear_sheep.htm&gt; [Accessed 2 Apr. 2016].

 

Our Identity

We conceptualise our selves to be unique beings who express our internal identity showing others who we are, though in reality it tends to happen that our surroundings shape what we exhibit and even impact on our inner selves. Socio-culture has a large impact on our identity it is everything we know around us, who we see, what we see, it isn’t always about just our perception of how we see it. The Looking Glass Theory created by Charles Horton Cooley in 1902 (McIntyre 2006) is a psychological concept that suggest an individuals self forms out of  their social interactions with others. It suggests that how we believe others see us shapes who we think we are and how we choose to express ourselves.

 

Over time we learn appropriate reactions to our environment; this is society shaping us, moulding us together like a big clump of clay as we find  ourselves bending and twisting to become more like everyone else. From a young age we understand that how we act at home is different then how we act in a class room or even in the playground, how we dress for the day is often different to how we dress at night, how we talk to our parents is different from how we may talk to our friends. Susan Clayton, an environmental psychologist states that home is a part of our “self definition” when we travel back to a place that we once lived we find ourselves remembering who we once were in this setting (Beck, 2011).

 

People, when they perform a behavior a lot, outsource the control of the behavior to the environment.

David Neal, psychologist, Duke University

In today’s society as we grow older we find that we aren’t just expressing ourselves in physical settings though also in an online environment. Social mediais an outlet where we develop our own online presence.  It raises the question of are we posting for ourselves or are we posting for others. Research suggests that there are two forms of self your “real self” who we actually are consisting of –  attributes,  characteristics, and personality. Then Your “ideal self”that is created by who we feel we should be; which is formed from society and our environmental influences (Green, 2013).  Society creeps into our identity and tells us what to say and how to act social media allows us the opportunity to portray our ideal selves. This relates to the Looking Glass Self Theory  as we use outside social perceptions to create online what we believe is an accurate interpretation of our identity. A video created by Jena Kingsley (2015) shows how rediculous it would look if we were to carry out the same actions that we do online in real life.

Social media’s a new environment for one to adapt to, the persona we create may be different on Facebook than we decide to make it on Instagram or snapchat. Just like how we have been taught to use different behaviours in our physical setting we also carry this out online. For instance I see Facebook as a place to communicate with my friends posting photos of myself in groups and share activities I’ve done with my friends and family while with Instagram I prefer to show images of places and events that I have been to. Originally I came from a small country town and moving to Wollongong I’ve noticed significant differences between how people communicate who they are. With this I’ve further been able to recognise variations between how people interact on social media. Trends that I’ve noticed are people living in Wollongong tend to upload photos of the beach and significant landscapes. This may seem obvious because that is where they live and their  natural environment: however people from country towns also have quite picturesque surroundings though tend to focus their images on selfies and rarely include anything to do with nature.

Do they do it because of the natural environment that surrounds them or because of their audience?  The general trend between the social media celebrities that people from the country and the coast follow seem to differ. People from these different categories tend to admire different social media celebrities and develop their profile around them. Celebrities such as Mimi Elashiry have a heavy influence of those from a coastal area while celebrities like Kylie Jenner tend to effect those from the country .

 

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Coastal Influence Mimi Elashiry Instagram

 

 

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Country Influence Kylie Jenner Instagram

 

It could be seen as a guideline; a how to step by step photo by photo instructions to help create a presence online. Are we creating an online image that represent ourselves or others? Social Media allows us to receive likes; a way in which people can believe they are getting feedback and approval from others and society. Is the person we portray ourselves to be shown for our own personal gratification or for the need to fit in with everyone else?

 

 

 

Beck, J., 2011. The Psychology of Home: Why Where You Live Means So Much. [Blog] Available at: <http://www.theatlantic.com/health/archive/2011/12/the-psychology-of-home-why-where-you-live-means-so-much/249800/&gt; [Accessed 1 Apr. 2016].

Green, R., 2013. The Social Media Effect: Are You Really Who You Portray Online?. [Blog] Available at: <http://www.huffingtonpost.com/r-kay-green/the-social-media-effect-a_b_3721029.html&gt; [Accessed 3 Apr. 2016].

Kingsley, J., 2015. Social Networking in Real Life -SOCIAL EXPERIMENT. Available at: <https://www.youtube.com/watch?v=_pyJlERCrJE&gt; [Accessed 1 Apr. 2016].

McIntyre, L., 2006. The Practical Skeptic: Core Concepts in Sociology. 3rd ed. New York: McGraw Hill.

Pak, R., 2012. AFFORDANCES, COGNITION/MEMORY, DESIGN, MISC. [Blog] INFLUENCE OF ENVIRONMENT ON BEHAVIOR. Available at: <http://humanfactorsblog.org/2012/01/04/influence-of-environment-on-behavior/&gt; [Accessed 2 Apr. 2016].

 

Reflection

My digital story can be found at:

http://prezi.com/ul_fun2qi_3v/?utm_campaign=share&utm_medium=copy

Conducting qualitative research can present numerous challenges it is important to understand problems that can occur before performing the investigation. Planning and setting up how I would perform this task allowed me to develop ways that would help decrease the likelihood of these challenges emerging. Understanding the importance of how to gather my information I discovered their were three main ways to collect ethnographic data; observation, interviewing and archival research (Angrosino, 2007).   I had observed trends that I had witnessed within society and how we as audience react and listen to music. To further investigate I looked into previous research tasks people had done on similar issues so I could generate an idea of what I was looking for within my own research. I knew that I was wanting to find out how we as an audience have changed the way in which listen to music. Past research such as Rajan (2014) revealed how children in todays society are exposed to such a large array of music types. The increased accessibility to music has allowed for further diversity with what we wish to hear. Technology has allowed for changes to the way in which we hear music, from past exposure of only being able to hear what is on the radio to now being able to almost find whatever you want to listen to at anytime due to the ease of the internet. I believed there was good reason to further look into whether people thought these modifications made people not value music as much as in the past because of how simple it was to retrieve music. From researching into ideas similar to this I saw it as a good idea to form my own qualitative research task to be able to gain a deeper understanding of how individuals feelings towards music had changed over time.

To gather valid information from my interviews I chose to ask individuals from different generations so I would be able to compare and contrast answers and different feelings that people have experienced as an audience. With the nature of my own individual task I perceived it as important to display different voices, qualitative research can show biased results if their isn’t enough variety of participants (Robinson, 2014). I also kept in mind that this was meant to be a story and that I had to keep a personal aspect to the task. Interviewing two people allowed for their still do be individual stories told though to be able to share the different results. To be able to explore their stories and present them in a suitable matter it was significantly important that I asked the right questions that would help me to present their story. When designing questions it’s important to not ask anything that could make the individual feel uncomfortable and with qualitative research you have the opportunity to ask open ended questions and discuss them with the participant (Tozer, Atkin and Wenham, 2014).The questions I designed were flexible though were also planned out so I could create a story from participants. Designing the questions I had a rough idea of what the individuals may answer and tried to make my following questions suitable to answers that they may have given prior. When asking my questions I had my prepared questions though further developed these through the interviewing process with the various answers my participants were giving me.

After gathering all my answers I designed I spent time looking over my results and placing them into a table that would allow me to create a timeline of a story. Acknowledging what I had gained from my participants answers I was then able to shape the task and design a proper introduction and conclusion which help to make the story flow and to put it all into place. It was extremely important how I presented my results and that I did acknowledge my participants. Though from other research I had found that qualitative research could uncover many ethical issues with the information you wish to share about your participants (Greene, 2014). For this reason I thought it was appropriate that I categorize my participants into their different generations and not share too many personal details regarding them. Before interviewing each participant I made sure they understood what would be happening with the information they share and asked for their permission to use their answers to create my story. The task enabled be to conduct my own research and find primary resources into how people feel as an audience listening to music. I enjoyed the experience of being able to understand different individuals stories and be able to express them in my own light.

Angrosino, M. (2007), Doing ethnographic and observational research. Thousand Oaks, CA: Sage.

Greene, M.J. (2014), ‘On the Inside Looking In: Methodological Insights and Challenges in Conducting Qualitative Insider Research’, Qualitative Report, 19, 29, pp. 1-13, SocINDEX with Full Text, EBSCOhost, viewed 2 November 2015.

Robinson, J.V. ( 2014), ‘Dilemmas and deliberations in reflexive ethnographic research’, Ethnography & Education, 9, 2, pp. 196-209, Education Research Complete, EBSCOhost, viewed 2 November 2015.

Tozer, R., Atkin, K. & Wenham, A (2014), ”My brother likes meeting new people, but don’t ask him any direct questions’: involving adults with autism plus learning disability in a qualitative research project’, British Journal Of Learning Disabilities, 42, 4, pp. 292-300, Education Research Complete, EBSCOhost, viewed 2 November 2015.

Reflection

My experience of writing online has allowed me to develop my own personal voice in a public space. When we physically go out in public the way we act and dress are representations of who we are and are ways in which we express ourselves. Through this task I’ve learnt to develop my own unique style online and have found a way to write in a way which truly reflects who I am and how I wish to be seen as a writer.

Writing online has enabled me to speak and express myself to an audience. The majority of this audience are my class mates who have also been assigned the same task as myself. Benefits of having the online environment allow for each individual to share ideas and for others to ad and contribute. Raider-Roth and Rector-Aranda, (2015) found similiar findings in their research on how online activities helps to strengthen student voice. In their article they found that online tasks helped to broaden students perspectives and develop critical thinking. Through my experience being able to read other students blogs and perspectives has allowed me to develop my own personal voice. Helping myself gain insight into how I may wish to represent the issue in a different manner or light and create my own perspective. My own personal voice has been allowed to develop by gaining understanding of how mine can differ from others.

By using wordpress and sharing blogs it creates the opportunity for writers to gain feedback from their audience. To help this process I created numerous polls upon my posts with the desire for users to contribute their thoughts and opinions so I could obtain my own primary research on the issue. WordPress also allows for users to comment on posts and share their beliefs and ideas on issues. Through this task being able to contribute to other peoples blogs and for my peers to do the same in return has allowed for growth and depth into our perspectives on certain matters. Haizen et al., (2014) research supported the idea that online peer work can help encourage students and boost confidence students confidence when writing.

“Blog-based peer feedback had a statistically significant positive correlation with learners’ motivation, collaboration, and course satisfaction. ” (Haizen et al., 2014)

Within the blog posts I created I found it important to hyperlink outsourced information so other students had the opportunity to read into other information and create their own view. In my blog post “Don’t Rule Out Local Voices” I provided a link at the end of my post to encourage readers to take action upon what they had read and to not just read my post though to become actively involved. Through the task I realised I want my public voice to do more than just express and inform viewers of  a message. Though to ad upon this by encouraging readers to critically think about ideas or to take action upon what has been said.

In a class room environment not all students thoughts and opinions are always heard and shared. Online tasks allows for all individuals to contribute to the public sphere, this allows for greater public debate. Allowing for greater public debate allows for audiences to find a truth amongst what is occurring in society. Hung (2015) found that online blog posts allowed for more interactions than face to face when it came to students. I’ve enjoyed getting to know my peers opinions and being able to hear all their own unique voices.

To attract readers to my blog I have linked my twitter account and my wordpress account, so when I post my twitter followers can easily navigate and read what I have published. As we were asked to follow all fellow class mates on twitter that has allowed for them all to easily find my page. Further ways have been used to link my online presence by adding a twitter widget on my blog so if uses stumble across my blog they can then follow me on twitter to also be continually notified on my recent posts. To support and compare information with my peers sometimes when I would leave comments on their blogs I would link it back to something I had posted previously in one of my blogs. This encourages users to take a look over my writing and to establish their own stance.

I attempted to create a simple though stylish layout for my blog account so viewers could easily navigate around my page. The use of categories and giving my Media, Audience, Place its own menu helped viewers to easily find what they were after. The use of hashtags on both twitter and wordpress allow for the public to easily find topics or to be re-directed to my posts.

I have become a more experienced and more unique writer by being able to post in a public domain. By being able to gather a combination of both primary and secondary information I feel I’ve developed greater insight into important topics and have been able to express my newly found knowledge through my posts. My peers have encouraged and positively influenced my development when writing and I hope my contributions to their work have helped to catalyse theirs. I hope to continue to develop my own voice and that audiences becoming actively involved with my work.

Haizen, Z., Wei, S., S, S. and H, R. (2014). The effects if blog-mediated peer feedback on learners’ motivation, collaboration and course satisfaction in a second language writing course. Australasian Journal of Educational Technology, 30(6), pp.670-685.
Huang, H 2015, ‘From Web-Based Readers to Voice Bloggers: EFL Learners’ Perspectives’, Computer Assisted Language Learning, vol. 28, no. 2, pp. 145-170.
Rector-Aranda, A, & Raider-Roth, M 2015, ‘”I Finally Felt Like I Had Power”: Student Agency and Voice in an Online and Classroom-Based Role-Play Simulation’, Research In Learning Technology, 23, ERIC, EBSCOhost, viewed 2 October 2015.

Don’t Rule Out Local Voices

Rules and regulations govern what we see, hear and do. The majority of the time we use self-regulation to try to control ourselves. When it comes to media we have power to the extent of being able to decide what we watch, hear and see and what information we choose to process. Government regulations and rules also determine what information is broadcasted to the public. Laws currently in place were put into place in 1992, many of these laws are now outdated due to our continuously changing society. As a consequence of this regional and smaller voices in traditional media are at risk of being lost. Over time local voices have diminished my mother (Valerie Maroney) stated in one of my previous blogs Viewers Views  that there use to be a regional talk show on each morning though now these have been replaced by larger voices such as Today or Sunrise. Fear is now amongst the public as audiences are worried that current laws will only continue to see regional voices lost and that local content won’t be available to all viewers.

“Make no mistake, local content in regional and rural Australia is at risk unless we get some regulatory change, as has already been demonstrated with the recent closures of local news services in Mildura and Mackay,” –  Ian Audsley, CEO of Prime. (Travers, 2015)

The current laws that are in place are from the Broadcasting Services Act 1992 a time prior to the popularity of the internet. Without updating these laws it prohibits and restricts traditional media from being enabled to reach the audiences that the internet allows with unrestricted and unregulated content. Rules responsible for the limitations are the “Reach Rule” which prevents broadcasters from being able to reach more than 75% of the population (Taylor, 2015). A result of this means viewers are turning away from traditional media and regional networks are unable to survive financially

“As the metropolitan networks sell them content at high prices, they cut local news content to the bone, and cut new investment in transmission towers. They have no choice.” (Taylor, 2015)

Also currently the “two out of three rule‘ stops media ownership of television, newspapers and radio in any one licensed area. This rule was created to ensure diversity of media in an area. Though now with our changing society it restricts big broadcasting companies from being able to buy and help finance these regional services. Ideally to save local media these media platforms would wish to come together.

“Regional television and radio employs over 2500 people in regional areas and allows thousands of local businesses to reach their customers.” Grant Blackley- Southern Cross Austereo CEO  (Taylor, 2015)

If rules and regulation aren’t updated and adjusted to our current environment many Australia’s will lose their jobs. The information we will be getting will be from the internet which doesn’t regulate its information the way traditional media does. It is important we keep traditional media alive so the internet can work alongside it. Petitions to save regional voices are being created to try to force officials to change and update media laws.

You can join the Save Our Voices Campaign at http://www.saveourvoices.com.au/ to help keep regional voices alive. Video killed the radio star but don’t let laws kill traditional media!

Reference:

Acma.gov.au, (2015). Statutory control rules | ACMA. [online] Available at: http://www.acma.gov.au/Industry/Broadcast/Media-ownership-and-control/Ownership-and-control-rules/statutory-control-rules-media-ownership-control-acma [Accessed 2 Oct. 2015].

Taylor, A. (2015). Media laws must change to protect regional voices. The Border Male. [online] Available at: http://www.bordermail.com.au/story/3392221/laws-must-change-to-keep-regional-voices/ [Accessed 2 Oct. 2015].

Travers, S. (2015). Prime, WIN, Southern Cross and Imparja Launch Campaign to Save Regional Voices. Prime Media. [online] Available at: http://www.primemedia.com.au/images/pdfs/asxmedia/2015/Teaser_Launch.pdf [Accessed 2 Oct. 2015].

Technology and the Expansion of the Public Sphere

With the ever growing popularity of the internet public space is expanding and what we perceive as public and private is very easily debatable.  The internet and digital cameras have transformed photography from being a personal image of a memory or an event to a common performance that can be shared to a large audience it a matter of seconds. The article Digital Photography and Picture Sharing: Redefining the Public/Private Divide (Lasen and Gomez-Cruz, 2009) discusses issues that are sparked by technology and it’s influence over what is viewed in the public sphere.  Matters such as young internet users posting photos of themselves on the internet and privacy concerns have created a moral panic.  Many users of the internet do not always think about what they are sharing and who can view it.

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Image of stranger at Sea Cliff Bridge. Photographed by Zoe Kennedy.

Being out in a public space I put this task to work I was out with a friend at Sea Cliff Bridge where we saw a person trying to take a self portrait of themselves with the spectacular view behind them. I approached the young female and asked if it was alright if I took a photo of her on  my phone and then I could send it to her so she had a copy and could use it. Though asked if I could use the photo for a research task I had to conduct. The girl agreed to the offer though came off as quite startled and shocked by the concept. What would have raised the concern would be not only another person having the image on their phone though being able to share it to audiences that she may not be aware of. I assured the girl that it would only be for my blog post and I would later delete it from my phone. In reality the girl most likely may have later posted this image on facebook herself and if the photo was on public any one could have had access to the image and have been able to save and share the image for their own personal usage. It isn’t always until we see this physically happening that the fear arrises and we truly question who we are comfortable with seeing images of ourselves.

Social media platforms can be a constructive personal space for people to receive feedback on their images. Being able to share images to a large audience can be a positive experience and isn’t always detrimental. Individuals can help manage their images and who views them online by only posting what they would be comfortable with people seeing. Facebook users can control who views their posts with various options from ‘only me’ to ‘public’. If people wouldn’t be comfortable representing themselves in a physical public space such as down the street in the way they do online then they should re-think how they wish to represent themselves as both are public spaces.

Lasen, A. and Gomez-Cruz, E. (2009). Digital Photography and Picture Sharing: Redefining the Public/Private Divide. Knowledge Technology and Policy, 22(3), pp.205-215.

Straight Outta the Movies

Going to the movies always seems to be a big event. Whether it’s finding the time, getting there or just being organised to get there before it starts. It just always seems to be a bit of an effort. That is why when we actually do get to go we find it to be quite special.

Personally I hadn’t had a special movie event myself for quite sometime and I had heard many people raving about the movie “Straight Outta Compton“.So one Friday afternoon I mentioned going to the movies for a Friday night activity to my friend Rachel. Rachel had already seen the movie though was more than eager to be able to watch the movie again. We decided we’d go to the movies at Hoyts in Warrawong rather than just the cinema in the centre of Wollongong due to the slight difference in pricing. As we were getting ready to go I started freaking out thinking we were going to be late and we were not going to get good seats, my friend Rachel kindly reminded me of the well known difference between when it says the movie will begin and when the movie actually starts (though seriously who doesn’t want to go sit there for 20 minutes and watch all the new movie trailers thinking to themselves oh wow I want to see that, that oh and definitely that). Though more importantly being late would mean that we mightn’t get a good seat but ‘hang on’ then I remembered the beauty of technology I could easily purchase our tickets and reserve our tickets online; quick, smart and simple.  It’s quite a controversial issue the way in which technology is effecting Cinema’s.  People may believe that Netflix and home surround systems would be pulling people away from the cinema experience due to the cost and the ease of being able to do it from the comfort of your own home. However this is not the case and in the majority of countries cinema admissions have been on the rise (Sawers, 2015).

Cinema attendance growth

Why is it that we go to the movies anyway is it because we want to watch the latest films before they come out anywhere else? The cinema experience is so much more than that and when I had my latest experience I surely remembered why. From walking in straight away you smell the scent of buttered popcorn and instantly know you have to buy some. The popcorn you get at the movies is unbeatable and no matter how many times you try to perfect it at home it never quite tastes the same. To modern cinema attendees the majority of us see popcorn and movies as a combination made in heaven though initially movie theatres wanted nothing to do with popcorn due to the mess it would leave on their beautiful carpets and rugs (Geiling, 2013).  Being at the movies I always like to sit close to the back though facing the centre of the screen the perfect location for someone who is tall and doesn’t like to feel like they are hurting their neck sitting at the front. Cinema experiences are so special as the films being displayed can influence the perspective of the entire audience of the cinema. Being at the cinema and seeing the audiences reaction to what is occurring in the movie adds to the experience. During my theatre experience watching “Straight Outta Compton” I found myself getting quite emotional in parts of the movie though looking around I recognised that I was not alone and saw many other individuals tearing up. By the time the movie had finished just about everyone walked out of the theatre room thinking they were some sort of gangster. The movie had impacted just about every single person that had entered the room. Although this may not be the case with every cinema outing when it does occur it is quite magical to be apart of.  According to the Reception Theory  how we view a film can be influence by our identity, who we watch the film with and what we have previously heard about it. Straight Outta Compton had various political and racial issues throughout the film for myself I found a lot of these quite eye opening though for others who may be of a varying ethnicity may have already been aware of these issues and taken away different experience other than myself.  Without attending the movie theatre people are unable to witness first hand other viewers reactions. The cinema experience as a whole is one that we hope stays alive as it is a cut above any other movie viewing experience.

Straight Outta Compton poster.

Sawers, P. (2015). The Future of Cinemas. [online] Thenextweb.com. Available at: http://thenextweb.com/media/2013/09/20/the-future-of-cinemas/ [Accessed 14 Sep. 2015].

Geiling, N. (2013). Why Do We Eat Popcorn at the Movies?. [online] Smithsonian. Available at: http://www.smithsonianmag.com/arts-culture/why-do-we-eat-popcorn-at-the-movies-475063/?no-ist [Accessed 14 Sep. 2015].

Filmreference.com, (2015). Methodology – Reception Theory – actor, film, children, movie, voice, nationality, director, music, cinema. [online] Available at: http://www.filmreference.com/encyclopedia/Independent-Film-Road-Movies/Reception-Theory-METHODOLOGY.html [Accessed 14 Sep. 2015].

Plan B

My mother is quite old fashioned and ‘thinks’ she doesn’t overly believe in the use of too much technology. Though if I don’t reply to her messages in less than 2 minutes I must be dead. Growing up and spending a lot of time out in a regional area and on a property she never really saw it as necessary to have a mobile or to use the internet as there was very little service. Now living in town at Young she has got a mobile phone and an Ipad. However her phone is an old brick Nokia and for her Ipad she just buys credit. My brother has an Iphone and a laptop though with very few devices mum does not see it as needed to be on a broadband plan.

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Being in a regional location the NBN is not yet available and considering there are places around town that do not even have full phone service yet, it’ll be quite sometime before Young see’s the glorious days of the NBN.

My brother may not have broadband internet at my mothers household. Though at my fathers he believes “The internet is not quick enough, if there is more than one of us on it at a time it’s quality and speed is reduced”.  According (Donovan, 2015) Australia Ranks 44th with broadband speeds and is well behind compared to other nations. This position has come from Australia continuously delaying NBN and letting other countries skip in front.  Programs like Netflix were hesitant to establish an Australian connection due to such slow downloading speeds which reduces the quality and the experience for the viewers.

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On the alternative side my mother doesn’t see internet speed as an issue and believes we already use too much technology. Growing up as a child she always saw it as drawing people closer together though as referred to in my blog post  Viewers Views a new perspective towards technology was formed for her when she first saw a television in the kitchen. Contrary to her beliefs growing up seeing technology in environments such as where we eat becomes more of a hinderance and distracts us from tasks.

The different views between my mother and brother bring to question where will technology be in the future and how will the younger generations views towards technology shift as we grow.

Donovan, S. (2015). Internet speeds: Australia ranks 44th, study cites direction of NBN as part of problem. Nine News, [online] p.1. Available at: http://www.abc.net.au/news/2015-01-12/australian-internet-speeds-rank-44th-in-the-world/6012570 [Accessed 21 Aug. 2015].

There’s Always More to The Story

Our lives aren’t liven completely in statistics and facts there are many things that require a larger answer. The saying goes “ There’s always more to the story’ fits quite well into the idea of research. There’s so much more behind just facts and figures most of the time we also need reasoning. Lassiter, L.E. (2005) Explores that ethnographic research means collaborative research allowing for both the researcher and what/who is being researched to work closely together. Ethnographic research allows for a deeper and more insightful investigation into the ideas that are being explored.

Being used to analyse contemporary media use in the home as it can help answer and gain further knowledge into statistical information. For example quantitive information on it’s own can lead to people being mislead by information and create ideas that aren’t always accurate. For example by examining television usage and how much people use it people often people jump to the conclusion that this is a negative thing and that television isolates individuals. Though when I used ethnographic research in my week 2 blog what I found from the person I interviewed was that this was not her feelings at all and that in their experience television has always brought people together.

The Australian multi-screen report reveals many statistics such as the fact that amongst all age groups people spend the most time watching television out of all screens with a total of 88.4% of time spent in front of screens being watching television. Though what this doesn’t reveal is why, why is the television the most popular screen for viewing or is it just because what we view on there often goes for a long period of time in comparison to that 5 seconds we use to flick through our phones. Without proper answers we tend to just jump to conclusions and without qualitative evidence it is hard to know whether our ideas are completely accurate. Statistics like this without proper detail can be part of the reason negative ideologies are created such as calling the television an idiot box. Or that ‘people spend waste too much time online’ when really we don’t know for sure what they do ing they could be being productive and doing research. Gaining insight from ethnographic research allows for society to not be mislead from what they see even though facts do not lie, people do.

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